Repeatable 3d configurator for furniture ecommerce (case study)

How to create a universal and repeatable configurator that enables the presentation of high-quality visualizations of all possible product configurations in real time?

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The 3d product configurator improves the sale of modular furniture (case study)

The BLU stores chain is a market leader in the bathroom equipment industry in Poland. The company offers i.a. bathroom furniture, ceramic tiles, fittings and sanitary ceramics. The advantage of the brand is professional advice and flexibility in the design and equipment of bathrooms.

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In 2023 stay up-to-date with competitive methods for furniture ecommerce

It's important to give customers confidence in their purchases and a great shopping experience. How product configurators, augmented reality and credible paying methods can reduce customer hesitation?

 Here are a few strategies that can be effective for furniture ecommerce:

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Consistent ecommerce development is Augmented Reality (case study)

Paradise Grills is America's largest outdoor kitchen manufacturer, which offers the world's strongest built outdoor kitchens, fire features, and Tiki huts with many personalized options. Over a year ago, the company decided to implement a 3d configurator, which would allow customers to adjust the grill islands to their individual needs. The 3d configurator turned out to be a game-changer but its distinguishing feature was just behind the corner.

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How Augmented Reality support sales of custom, hand-crafted Home Theater Seating

The Canadian manufacturer of the highest quality home theater seats, Elite HTS, decided to entrust customers with the personalization of its products. The 3D configurator built on the Sketchfab platform turned out to be the best tool for this task. Another natural step in experiencing a product and tailoring it to clients individual needs is to give them possibility to try it at home. Web Augmented Reality (webAR) is becoming an increasingly common technology used by both smaller and larger brands, neatly weaving webAR into the e-commerce sales process. AR in e-commerce is no longer a niche solution, and by 2024 over 1.7 billion people will be AR users. Currently, according to Statista, there are 1.07 billion of them

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3D configurator for the sale of custom products

What obstacles do customers in your store encounter when choosing and personalizing products to their needs? Are you able to show them your products in all variants, in real time? How much time and resources do you spend on it? How much value do they bring you, both in terms of time saved and money made?

There is a fierce competition for attention and customer retention. Competitiveness is particularly difficult at a time when spending on durable goods is falling - in 2022 by 3.2%. Therefore, it is worth considering whether we use effective tools to sell products. 

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Enchant clients with products details to sell more in your ecommerce

The post-pandemic market has certainly become more competitive for brands selling mainly online. Many traditional sellers have been forced to expand the omnichannel sales model. 

Therefore, among others furniture brands are changing and investing in the development or building of new sales tools in online channels, with an emphasis on mobile first.

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Use of Augmented Reality in furniture e-commerce (article)

Sofa, wardrobe, chair or even new pieces of graphic art are those kinds of goods that are more expensive and stay with customers for longer than for instance a jumper. Furniture decorates our houses, flats, or gardens for years. We have contact with them every day. Therefore, these purchasing decisions are less likely to be impulsive. They require a longer verification process to ensure they fit the space in which they are to appear. Selling these types of goods requires rethinking the technologies and tools that are being used online.

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Your new garden home. Pure Modular (case study)

“Working in pyjamas, with your kids around, with TV on, knowing that this Pringle’s- filled kitchen is just 10ft away is sooo cool.
For the first 3 days.

...then it becomes frustrating”.

In times conducive to remote work, looking for a place to concentrate, we are out there on our own. No more cosy office, fruity Thursdays, table football or a beer-filled fridge the boss pretends to have no idea about.

You want to work in focus? You need to create your very own workplace. You don’t want to get a ticket? You need to do it at home. One might say - mission impossible.

But is it?

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Customise your new sofa and preview with Web-AR (case study)

Why can personalized products constitute a competitive advantage, and then turn into a shot in the knee? Furniture makers whose sales were based on brick-and-mortar stores learned this lesson at an accelerated pace as trade moved online in 2020. After all, their customers wanted to touch the fabrics, feel how comfortable the product is and finally see it with their own eyes.

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Easiest way to configure a modular sofa (case study)

Imagine you want to reduce your production costs. So you decide to standardize the production a little. You switch to modular furniture. This way, with just a few products, you have an unlimited number of combinations on offer. It seems to you that all the problems with production, storage and personalization are over.

Then you realize that you have no way of showing the client his future piece of furniture.

Never mind - you are doing a photo session. You order to photograph several variants of your sofa, but you know the downside of this solution. Taking the photo does not reflect even 1% of the possibilities offered by the modules.

You just got back to square one. Your client sees the photo and then calls you asking: "I have as much and as much space, what would you advise me?" It wasn't that, was it?

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How to use augmented reality as an advantage in selling your products?

Augmented reality offers great opportunities in many areas, although initially it was mainly used for entertainment. In recent years, it is used, in industries like medicine, education, training, online commerce, and tourism. It has a large contribution to the development of business around the world, not only among giants such as Google, Amazon or Meta, but also small and medium-sized companies use it. All you need is openness and access to a tool or team that understands AR and knows how to use it in business.


 

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Best tools to boost sales of furniture online

Branża meblarska napotkała w ostatnich latach wiele przeszkód. Wiele firm w szybkim tempie przeszło głęboką transformację i dopasowało się do rynku, na którym sprzedaż online odgrywa coraz większą rolę. 

Choć rok 2021 był dla rynku meblarskiego bardzo dobry pod kątem wzrostów (706.02 mld USD) to 2022 był już trudniejszy, sprzedaż spadła do 696.46 mld US zmuszając firmy do kolejnych zmian. Jednak patrząc na prognozy na kolejne lata przychody z branży meblarskiej będą rosnąć (769.59 mld USD) a kanały online będą odpowiadały za coraz większa część sprzedaży

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